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About Us

SweetLife® is Australia’s original and most recognised creator of sugar free products using nature’s finest sugar free alternative sweetness ingredient - xylitol. By being the first to bring the all-natural, health-enhancing xylitol products to the market, we are recognised as the #1 leading Australian distributor of xylitol based products that can help you with quitting sugar. Our products can also positively impact on weight loss, healthy lifestyle choices, diabetes and gluten intolerant symptoms.

When our founder Carolyn Hartz was diagnosed with pre-diabetes, her doctor suggested controlling her blood sugar levels with drugs, but she adamantly refused to take this path. Soon afterwards on a trip to the USA in 2000, she discovered the joys of xylitol and found she could eat sweet things without putting her health at risk. She brought this amazing natural sugar free sweetener back to Australia and began to spread the word.

We started in 2002 and as a family run, 100% Australian owned business, we are passionate about making sure Australians have a healthy alternative to sugar and we are committed to promoting that natural and healthy alternative that will improve our customers’ lifestyles. We help people quit sugar while still enjoying the sweet things in life.

Today, our all natural, sugar free product range includes:

* Perfect Sweet® Xylitol: A granulated natural sugar free alternative to sugar that also has the benefit of being gluten free.

* Sugar Free Kitchen Cookie Mixes: These allow you to create an array of delicious easy home baked cookies with natural ingredients that are also 97% sugar free. 

* PUR® Gum and PUR® Mints: These offer a lolly treat for adults and kids alike, while also having the added benefit of creating amazing oral hygiene. Recommended by dentists worldwide.

The cornerstone of our family company SweetLife® is our dedication to providing scientifically researched, nature-based healthy solutions. We ensure we only bring superior products to the market and we work closely with teams of doctors, dental hygienists and scientists who advocate the use of xylitol through clinical research.


Watch our video: Carolyn Hartz, the Sweet Road to Health and Longevity