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Meet Carolyn

Author of "Sugar Free Baking" and SweetLife Australia's founder, Carolyn Hartz, is well-known for living life to the full,and being an advocate of a natural and healthy lifestyle. Now in her 70's, Carolyn continues to embody healthy eating, exercise, meditation, and yoga practice in her daily life, whilst empowering women of every age to pursue their dreams of running their own business.

At the age of 54 (!?), Carolyn founded SweeLife Australia in 2002 to share her joy of having discovered the natural sweetener, xylitol. As Australia's "Queen of Xylitol" and known as the "Sugar Free Baker", Carolyn was the first to introduce xylitol to the Australian market and has been credited with it's steady growth in awareness and adoption.

Largely self-taught in the world of small business, and up against the mass adoption of artificial sweeteners that flooded the Australian market, Carolyn built SweetLife Australia through the network of health food outlets and her online store, proving that hard work, passion and belief in her product would bring ultimate success.

A former model, deportment coach and airline flight attendant, Carolyn was lucky enough to be blessed with great genes that allowed her to indulge her sweet tooth all through her early adult life without piling on the pounds! However, in her 40s, Carolyn was diagnosed with pre-diabetes and encouraged by her doctor to take drugs to control her blood sugar levels. Adamant that she didn't want a life ahead tied to medication, Carolyn sought a natural alternative and discovered natural xylitol on a trip to the US for answers. 

The natural sweetener, xylitol, has since been a big part of Carolyn's life. Not only replacing white sugar, honey and other natural sweeteners, but through her company, SweetLife Australia, Carolyn has been able to impact thousands of Australians and international consumers on their road to a healthier lifestyle.

Fitness and a healthy mind, have always been an important aspect of Carolyn's life. A state basketballer, and masters tennis player, Carolyn has represented Western Australia and her sporting clubs at top-level, continuing to practice yoga and pilates, walking and running as part of her daily lifestyle today. 

Carolyn believes that keeping your mind active and challenged is also a secret to good health. Recently completing a Harvard University executive business certificate in Massachusetts, USA, Carolyn, who never had the opportunity to study at university, achieved this life-long dream in 2018 at the age of 74 (?). 

Seen on TV and newspapers across Australia and overseas, Carolyn's fabulous health journey has been featured in The Today Show and The Morning Show in Australia, This Morning with Eamonn & Ruth (UK), Good Day New York (USA), and countless print and online media such as New Idea,, The Daily Mail, The Daily Telegraph and international media channels as far away as Spain and Russia!

Carolyn is proud to be helping everyday Australians on their health journey, and through her media opportunities and speaking engagements, continues to spread the word of healthy living balanced with occasional treats, a dash of excitement, and a sprinkling of wonder!

If you would like to find out more, get in touch with Carolyn, or you're interested in Carolyn speaking to your audience about health, wellness, women in business, the secrets to a vital life, and sugar free baking, please contact our office at